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Welcome to the Private Member's Area Quick
Cash Concept #3 Sell
Photo Business Cards to Businesses. A Unique Report by Skip Rosell
A few
weeks ago I was invited to give some thoughts on how to help out of
work local people
to make some money and make it fast. I talked about one way to make
money that I
had read about and it got the attention of this one guy that lost his
wife and
job in the
same week. (That’s another story) Well he seem to be a well
dressed and spoken man and
wanted me to help him set up a business where he could make some decent money.
The idea he was interested in was to sell business cards to local
businesses. I told
him to meet me a couple of days later and I would have everything he
needed to start
right then without spending a dime. I will tell you more about how he
made out
a little
later but let me give you some background on this business. When I
first got this idea I thought I could just go to my local Office supply
store
and order
cards for customers and tack on my fee to the price and make some
money. But when I
checked here is what I found. To have
1000 Photo cards printed in my area it will average $180.00 per order.
To have
just a block picture printed on the cards (like the real estate people
have
with a picture
of themselves) it averaged $110 per thousand. Because I have sold to businesses
before I knew it would be a tough sell to get even $150 per thousand
for the cheaper
ones and I would only make $40 per order. Then you have shipping or delivery
charges and set up charges, which would knock down my profit some more. But
what if I could get the high price ones for under $40 bucks then I
could get a
ton of
orders for $99 and make $60 bucks per thousand. The businesses would be
saving over
$50 and I should sell a lot of cards that way. Now why
would a business want to spend $99 for a thousand Photo business cards when
they can get the plain black ink on white stock for about $35 per 1000?
Because it will
draw more customers. The
plain cards are not worth the $35 because everybody that goes into
business has them
and they do not stand out amongst the hundreds of others. A full Photo
card stands
out and will be saved by the prospect quicker then the “tomb
stone” type card
Just
about every business uses business cards. And it is an easy sell to
walk into a
business and show a sample of Photo business cards along side the plain
text
ones. The Photo cards look a lot better then the plain text ones and
any
business can see the benefit of using them over the others. Potential customers are easy to find,
just open the door to
any business and show them the Photo cards compared to the plain ones
and the
sale is made. They are unique and stand out and the business owner can
see
instantly the benefit of using them. Ok,
how do you set this up to make
over $500 per day. Here is what you do. The
first thing you have to do is get some samples. Just call or walk into
your
local printer and ask for some samples photo cards. If in person tell
them you
want to show your partner so you can take them home. (Your partner
could be
your wife or any other person that you pick) Get at least ten samples.
Take
these samples home and put in a clear plastic 8 ½ X 11 sheet
protector. You can
buy these while at the copy center or printer. Ten cards fit nicely
into these
protectors. Then go to the super market or some other place where they
have a
bulletin board where people leave their cards and get ten simple plain
cards or
even two color cards and place in another sheet protector. Now you
have your “Sample Case” to show business owners.
And it should be of local
businesses because you got the samples locally and not from one of the
mail
order companies. Just put these in a folder and presto you have a
side-by-side
comparison of the great and the bad business cards. You will take this
Sample
case with you along with a digital camera (if you do not have one,
these cost
under $100 bucks, or for your first few orders borrow one from a friend
or
family member.) and you are ready to make some money. Now
back to the story of this guy
that needed to make some money fast. That
night I asked him if he had a computer and he did. I asked if he had
any
Publishing software and he told me he had MS Publisher. Then I asked if
he had
an Internet connection so I could email him. Nope, he had to cut
expenses and
just gave up his IP to save money. But he said he was using the library
to
check his email account that he shared with a family member. I told him
I would
email him a script and for him to go over it before we met the next
time. After I talked to him I went and got
my “sample case” made up and met him the next day
at a business park. This
business park had about a hundred stores and offices. I figured I would
do the
first few sale pitches and then let him do some. But he surprised me
and said
he had memorized the script and he was ready to sell the cards right
now. So
one of the samples I got from the local printer was of a local
insurance agent
and there right in front of us was an insurance office. So in we went
with high
hopes. Jim went up to the insurance agent and
started his pitch
and the man cut him off in mid sentence. He stated the last time he got
the
business cards that he was using now he had priced the full Photo cards
and
they were $190 per thousand and there was no way he could justify that
price
for business cards. Well, Jim, without missing a beat
asked how about $99 per
thousand for the full Photo cards. The insurance guy said he paid more
then
that for the ones he was using now. He then went into his file cabinet
and
brought out a sheet of paper with a complete layout of a full photo
business
card that he had wanted printed last time but did not have done because
of the
price. To make a long story short we walked out with an order. It was
so easy.
I told Jim that, that was an exception and don’t expect all
the sales to go
that easy. Well in four hours we had sold
(actually Jim had sold) 5
orders for $99. One was a sales company and they ordered two sets of
cards. I
took the copy and pictures and told Jim I would make up the proofs for
these
first five orders and left and went home. Later that night Jim called
me and
told me he had sold 5 more orders in the next three hours. He said he
would
have sold more but he wanted to get home and try his hand at making the
proofs
for these new orders. 10 orders at $60 dollars profit per
order made Jim $600
dollars richer on his first day. He could not believe how easy it was
and thank
me for the next hour it seemed. Now I will show you exactly what Jim
said and did from the
start to the finished product. You can start this business right now
with the information
I just gave you. It may take you a little time and research but with a
little
work you will have your own business in a week or two. Can’t
wait that long? I
will show you how to start this business for less then $10. I will give you all the resources and
WHAT to say to
business owners so this is not selling. When you use my script you will
walk
out with an order and never believe you could
“sell” like that. Because it is
not selling, you will let them buy. Within 30 seconds of walking in
their door
you will know if you have a sale or not. About 1 out of every 4 you see
will
order now or in the near future. Let’s do the math. If you
see 20 businesses you will
average 5 orders. That is what the test showed when I did it.
Let’s say you do
less and have to see 40 businesses to get five orders. With my script
you can
see 40 businesses in about 4 hours with out breaking a sweat. That is 5
orders
at $60 profit for a total of $300 for the day. Not bad for four hours.
Now
for $10 bucks you can get all the information you need to start this
business.
Not $10,000. So act now. Order below. |